I am now a fully indoctrinated SoCal boy. Well Ok not quite, actually I am far from it but I am having fun pretending to be.
As part of my move to San Diego I have started to do a lot of outside activities. Paddle Boarding is one of them. For those of you not from the sunny climate (Yes my friends in England that is you) Paddle Boarding – SUP Stand Up Paddle Boarding is basically just that. You have a large surf board type thing, stand on it and paddle. Easy right?
Well sort of
It is not as easy as some of those rippled, bronzed muscle guys (and gals) look like on Youtube. Check out some videos here. www.youtube.com
Anyway, the point is it is great exercise and a lot of fun. 2 hours of doing this and you know you have been exercising.
Something really interesting has come from me doing this. I purchased a SUP board from a guy in Solana Beach. This is his website. www.eko13.com Good guy called Dave. He and his wife run the business and if you mentioned that you got the link from my blog he should be very nice to you! www.eko13.com
Now I have my board the other thing I needed to do was get some tape to protect the rails. Basically again for my sun starved friends, the rails are the sides of the board. With SUP you have a paddle and when you are learning you often scrape the rails. So some tape helps to stop that.
I went on the internet and found a company called The House that sell this stuff. Here is the site. LINK I ordered the product and in a few days in came. Great now I could get the tape on the board and start padding without worrying about ruining my cool new toy.
What happened next?
Something I didn’t expect. Sounds exciting doesn’t it? Well it is actually.
In the package that I got there was a letter from the Sales manager of the company. Normally I don’t read things like this. I don’t even read instructions for things so why would I read a letter that is obviously just trying to sell me more stuff and was probably just written by someone else anyway? (Note to author, try not to be so negative about things like this!)
I was wrong, very wrong.
Take a look at the letter. Personally I think this is a great example of a genuine letter that was written by the sales manager. They even have a company motto “Attitude”. Can you imagine that? Well it’s real and here it is.
My guess is that JC has read at least one Personal Development book if not all of them! “How to Win Friends and Influence People”?
As soon as I saw this letter I showed my father in law who likes to see this kind of thing. He likes traditional personal service and this is exactly what this is. Once he read the letter he actually got a copy of it.
Obviously I liked it as I am now talking to you about.
The message is that something like this has made me feel all warm and fuzzy about this company. I will be buying from them again and I am linking back to their website. JC didn’t write some sales letter he learnt to write at a sales training session.
What do you think? Do you think this makes the difference to a business?



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